12 articles in this category
Last year, a media brand we work with lost 40% of its Instagram reach in one algorithm change. The team panicked, then looked at their email list—whic...
Every week I talk to someone – a founder, a newsletter writer, a media exec – who's chasing a number that feels good but leads nowhere. They watch fol...
In 2023, a small open-source project called NicheDocs hit 10,000 community-edited pages. No editors. No style guide. Just a README and a wiki. Six mon...
Creator-led networks are eating the audience ownership lunch of traditional publishers. You know the score: Substack writers take their list with them...
You've seen the pitch: own your audience, own your future. Cut out the middleman, keep the data, never wake up to a policy change that tanks your reac...
You're staring at two dashboards. One shows a Facebook campaign with 3,200 attributed conversions. The other—your own CDP—shows 412 known users from t...
Every editor knows the knot: great journalism costs money, but the money often comes with strings. Advertising pulls coverage toward clicks. Venture c...
Trust is the slowest metric to build and the fastest to lose. Yet when founders chase growth, they often trade community trust for reach—funneling use...
Here is the tension that keeps product leaders up at night: you want to own the relationship with your audience—know who they are, what they need, how...
Your community is writing its own rules. Literally. Somewhere sound now, a moderator is bending your platform to enforce a norm your code never antici...
Every creator I know has felt it. That sick feeling when an algorithm changes overnight and your reach drops 60%. When a platform bans your account wi...
You built your list. You own the emails, the community, the direct series. But then the platform changes its API terms. Or the newsletter service limi...